Is your business growing online? Is your website manager ecstatic when they view the increase in online visitor numbers? Engagement levels through the roof?
Firstly, congratulations. Secondly, what about your hosting?
As your business grows, trust us when we say you need your hosting to grow with you.
Having the ability to increase and even decrease your hosting to meet your business’s ever-changing needs and demands is vital. Think of it like a tourist attraction that has gained more popularity. The more popular the attraction becomes, the more people you have coming to visit. However, this now leads to more queues and longer wait times, turning people away and disengaging them.
To counteract this, you may open up another turnstile, add more ticket points, staff to help, etc.
Reducing traffic build-up, wait times and ensuring everyone has a seamless and smooth experience.
This is scalable hosting.
An online way to keep your site visible and performance high to meet the demands of increasing visitor numbers.
What is hosting?
Hosting is what is required to keep your website, your business, and your brand visible online.
Hosting supports all your website functionality requirements and allows you to manage site traffic effectively, ensure your site performs at its very best, and maintain your website’s high security.
When we look at hosting, there are three main ways to scale:
- Horizontal – adding more machines to increase storage and processing power.
- Vertical – increasing the CPU or RAM of an existing machine (a much simpler scaling method).
- Automatic – used in cloud computing, the software monitors your application and automatically scales to ensure consistent performance and storage capacity.
Benefits of scalable hosting
There are numerous benefits to ensuring your hosting can scale with your business. However, the top three that we believe bring the greatest impact include:
SEO Support
Your SEO placement is based on several factors, from providing fresh and relevant content to the number of visitors you have clicking on your site and the time people spend on pages. Any increase in any of these areas will always positively affect your SEO.
However, if your site’s performance struggles due to increased visitor numbers, productivity reduces, and content, images, and data are slow to load. Functionality has become cumbersome, turning people away and leaving them with no choice but to move away from your site as quickly as possible – your SEO will plummet.
With scalable hosting, your site’s performance remains consistently high; you experience lower bounce rates, more page views, better conversion, and a boost in domain authority, leading to improved SEO.
Supporting growth in ROI
When demand for goods and services grows, businesses invest more time and resources in processes and systems. At this stage, we encourage some of this investment to be directed to your website, ensuring that it, too, is prepped to give you a high level of return.
This means it must be able to cope with an increase in storage requirements, bandwidths, and CPUs.
A scalable hosting solution to support this is vital.
Offering you high speed, security, power, and additional storage, a hosting solution that adds extra resources to support your business during sudden or seasonal shifts in demand, offering server resources to support increases and even decreases in traffic – will all positively support your ROI and sales strategy.
Keeps performance high
There is no way to avoid it, growth will impact your website’s loading speed, and you need to be ready for this.
People don’t like waiting for information or pages to load. We like things fast and information answering our questions in seconds.
This is vital to bear in mind, as website loading speeds do impact user experience and engagement.
A scalable hosting solution keeps performance high, supporting an increase in web visitors and promotes a seamless experience for your online customers.
Without it, your website can crash, experience a dip in performance, and see a loss in visitors, revenue, and reputation.
Overcoming the challenges
We know that scaling your hosting is not without some challenges. Challenges such as estimating web traffic (you must constantly track your numbers and data to carefully manage and analyse when scaling should be implemented).
We also understand that investment can play a big part in your decision-making.
However, we work with you. We help to monitor and identify your needs by providing bespoke hosting solutions that work for you—maximising your investments and providing you with a positive return.
Our focus is on keeping things running smoothly.
With robust technology stacks that keep your site from experiencing downtime, keep user experience high, and page load times quick, our dedicated servers, security features, and technical support provide peace of mind that your site is taken care of.
Whether your site is currently on another platform and you’re looking to move, or you’re simply looking for a reliable hosting solution you can trust, contact us today and see how we can help you.