Background

Arkay Digital was approached to create a bespoke website based on an existing site that couldn’t support the functionality, speed and overall quality required by the client.

The client had an existing website built in Wix but they quickly found the system limiting with regards to their website needs. For Yordex, performance is key and the slow speed of the website was a problem that needed rectifying. There was also a need to integrate third-party services for the client’s marketing activity which they found that they could not integrate seamlessly within the Wix page builder.

The existing site was built by a design agency but with limited expertise in the team with bespoke website development, they were  unable support the client based on the requirements and so Arkay Digital was engaged to fulfil the brief.

Key Requirements

  • Performance
    Improving the website performance and speed was an important factor to the client
  • Features
    The existing website was developed using a closed system so there was a need to use something that offered the ability to grow, with functionality
  • Hosting
    Premium AWS hosting was required by the client for security and performance reasons

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Solution

Website development solution provided by Arkay Digital:

  • Page speed improvements
    Developing a bespoke WordPress website allowed for more adjustments and control to create an efficient website. Arkay Digital set the site up to be hosted via AWS, a platform that can scale and run well as the site adds complexity and the number of visitors grows
  • Easy to use CMS
    We provided the ability to easily and consistently edit pages – building templates and blocks which allowed easy administration for setting up new pages that would look and feel the same and in keeping with the company’s brand guidelines
  • Third party service integrations
    We fulfilled a requirement to integrate the Drift chat platform and HubSpot into the website to capture the necessary user journeys according to the marketing requirements of the company